Keyword backlinks are links from other websites that point to your site, with the anchor text containing your target keywords. For example, if you aim to rank higher for “best roofing company in Austin,” a keyword backlink would include that phrase within the linked text.
Keyword backlinks signal to search engines that your website is relevant to specific keywords and help drive targeted traffic directly to your website.
Localization backlink is a link outreach campaign aimed at connecting your website with websites already ranking for local search results. For example, some websites rank well for local search results in a town like “New York” Getting backlinks from such a website will pull traffic from “New York” location.
Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website will rank on search engine result pages (SERPs). Ahref calls this Domain Rating (DR) and shows the same metrics.
DA is calculated based on various factors, including the number of other websites (referring domains) that link to the website and the total number of links the website has.